Where this came from
Bands, labels, agencies. I've sat on every side of the table.
This wasn't cooked up in a weekend by some marketing bro who's never stepped foot in a studio.
Ten years playing in bands, managing them, then working inside agencies and labels across the world. I watched what the industry does for artists behind closed doors.
I tracked what actually moved the needle, cut everything that didn't and put the rest into one guide so you can navigate the industry yourself.
My old band.






















