The Modern Music Method Free Blueprint
Two artists seen from behind, facing the crowd

Grow your music career like a label would (without one)

From release strategy, playlisting, marketing and audience-capturing infrastructure. The full system is yours to run yourself, or hand the heavy parts to me.

See how I can help Get the free Blueprint
Trusted by 250+ artists
2,000,000+streams driven
250+artists
100%independent
Jamie O'Sullivan at a live show

Where this came from

Ten years inside the music industry.

I'm Jamie. I spent ten years playing in bands and managing them before moving to labels and agencies. Now I help independent artists market their music and build a genuine community. Give the rest of the site a suss and let's see if we're a good fit.

My old band.

LIVE

Artists I've worked with

Moberod
★★★★★ "Delivers on what he says"Pop-Punk · USA
Sunsick
Sean Massaro
Feel Good
Bebe G
30k streams in one monthHip-Hop · Melbourne
Smacked Youth
Mel Kay
Kill Tuco
El Tee
Moberod
★★★★★ "Delivers on what he says"Pop-Punk · USA
Sunsick
Sean Massaro
Feel Good
Bebe G
30k streams in one monthHip-Hop · Melbourne
Smacked Youth
Mel Kay
Kill Tuco
El Tee
Porpoise Spit
57,841 streams372 playlists
Trilla
Sam Sample
Prynne
LLC
Ava Jayde
Danny Balentine
Tyler Tradewell
19,266 streamsDiscover Weekly at week six
yohnson.
Joe Smallwood
3one
Birdhouse
Porpoise Spit
57,841 streams372 playlists
Trilla
Sam Sample
Prynne
LLC
Ava Jayde
Danny Balentine
Tyler Tradewell
19,266 streamsDiscover Weekly at week six
yohnson.
Joe Smallwood
3one
Birdhouse

Back to square one.

The real problem

You spend months on a song. It gets a small push and two weeks later it’s gone. Then you start again from scratch.

You’ve got fans scattered across Instagram and TikTok and an email list you haven’t touched since the last single. Nothing carries over because none of it’s connected.

So you lean on the algorithm. You’re borrowing that reach and the platform can cut it off whenever it changes the rules. Posting and hoping isn’t a system.

Grabbing attention is hard enough and keeping it is harder. Plenty of people want to feel part of something. They want to feel close to an artist and brag to their mates that they found you first. They’re the ones who’ll buy your shirt and drag their friends to shows. In a scattered setup you lose them somewhere between apps.

So how are you meant to connect with people when your own system is disconnected?

How I can help

Learn it yourself, or hand me the hard parts.

Learn it

If an agency isn't in the budget yet, you can still do this yourself. I've put everything I know into a course you work through at your own pace.

There's ready-to-edit templates, industry contacts, release plans, content strategies, pitch templates, and everything else you need to start growing properly.

  • The Modern Music Method
    • Artist identity and positioning. Find your angle, your audience and your edge
    • The 6-Week Release Blueprint. A pre, launch and post system for every single drop
    • TikTok and content growth. The formula labels use behind closed doors, plus the 30-day challenge that compounds your reach
    • Meta ads for artists. Run ads that build audiences, not just streams
    • Email and SMS ownership. Build an audience no algorithm can take from you
    • Spotify algorithm deep dive. What the platform rewards and what it punishes
    • The money side. Royalties, record deals, contracts, sync and publishing, where every dollar flows
    • Plus 35 more lessons. Press, merch, YouTube, live shows, community and everything else a career needs
  • Industry Contact List
    • 1,056 playlist curators organised across ten genre tabs from pop to metal, each with an email, Instagram or submission link
    • 3,744 industry contacts. 2,493 radio stations and shows, 623 blogs and press outlets, 333 record labels
    • The live side too. 133 booking agencies and 118 promoters for shows and tours
    • US, UK, Australia and Canada covered. Every contact comes with the right way in, a direct email where one exists or the submission form or portal they actually use
    • Sync and music supervision. 44 supervisors and music libraries placing songs in film, TV and ads
  • Artist Toolkit
    • Press kits and press releases
    • Stage plots and tour budgets
    • Marketing plans and content calendars
    • Planners and release schedules
    • Agreements. Label deals, advances, booking, management and more
  • The Release Rollout
  • The 6-Week Artist Release Blueprint
    • The 72-hour window. The first three days decide what the algorithm does with your song, and you can engineer them
    • Test. Find the winning 15 seconds of your track before the rollout even starts, then anchor everything to it
    • Build. A 30 to 40-video content plan plus a warm fan list you can text directly on release day
    • Email and SMS. How to capture your most engaged fans before release day, and put the list you already have to proper use
    • Blitz. Everything fires at once on release day, with half your budget concentrated in the critical 72 hours
    • Compound. Scale what's working for weeks after the drop so every release sets a new baseline for the next
  • The Content Bible
Learn more

Get it done

If you'd rather hand it over, I can take on the parts that may be out of your wheelhouse.

Spotify playlisting
What's included
  • Algorithmic traction. Placements built to trigger Discover Weekly, Radio and Release Radar, so Spotify keeps pushing your song after the campaign ends
  • High-search playlists. Spots on the playlists people actually find when they search Spotify
  • Every playlist vetted through Chartmetric before I pitch. No bots, no fake streams, ever
  • Popularity score lift, the number Spotify uses to decide whose music gets pushed next
  • Weekly reporting, so you see exactly where every stream is coming from
  • A target, not an estimate. I keep working until you hit the streams promised
Release Build
What's included
  • The full audience capture system, built and live in seven days
  • Comment-to-DM automation, capture page and list, wired together
  • Seven-email welcome sequence and the release campaign
  • Mapped to your next single with the 10-week Release Rollout
  • Everything else included. The course, the contacts, the templates
  • Handover doc and a kickoff call
YouTube Ads
What's included
  • National targeting. Ads within your country for more relevant views. More targeted, but higher cost-per-view
  • Broad targeting. Reaches a wider international audience. Lower cost-per-view. Less targeted, but higher volume
Book a call

Hear it from the artists

Moberod · Pop-Punk, USA

Bebe G · Hip-Hop, Australia

Tyler Tradewell · Alt Pop, USA

The Method

A 12-module course that takes you from releasing into silence to a system you run on every song.

12Modules
45Lessons
4,800Industry contacts
121Templates

Start with the foundations. Who you are and who your music is for.

Then build the engine. Content, ads, Spotify, playlisting, radio and press.

Finish with a plan for every release.

Learn more

12 modules · 45 lessons · Lifetime access

The modules

  1. 01Positioning and Branding
  2. 02How Audience Growth Works
  3. 03Social Media and Content
  4. 04Meta Ads
  5. 05Spotify and Playlisting
  6. 06Radio, Press and YouTube
  7. 07Owning Your Fans
  8. 08Revenue
  9. 09Release Strategy
  10. 10Live Music
  11. 11Team, Deals and Royalties
  12. 12Publishing and Sync

In their words

Plan your next release in six weeks

A free 13-page plan that builds your audience before release day.

  • Find the 15 seconds of your song that carries your content and ads
  • Map out Test, Build, Blitz and Compound week by week
  • Lock in distribution, metadata and press lists six weeks out
  • Move people from discovery to pre-save without a hard sell
Get the free Blueprint
The 6-Week Artist Release Blueprint cover

Questions before you start

Who do you work with?
Independent artists in any genre. Some are on their first single and some have been releasing for years.
Can I do everything myself?
Yes. The course covers every step and the Blueprint is a free place to start. The services are there if you'd rather hand parts of it to me.
Is this for beginners or artists who already have a following?
Both. If you're starting from zero it gives you the right foundations from day one so you never have to unlearn bad habits. If you already have an audience it shows you exactly where the gaps are and how to turn what you've built into compounding growth.
What if I have a small budget?
The course is made for independent artists on independent budgets. Plenty of what's inside costs nothing. The organic strategies build real growth for free and the core of the whole course costs time rather than money. That said, if you want substantial growth and you want it faster, a budget is part of the picture. Playlisting, ads and PR all cost money and they're necessary pieces of the puzzle. I'd recommend allocating at least $500 to $1,000 per release towards marketing and promotion.
How is your playlisting different from the scammy stuff?
Every stream comes from real human listeners on real playlists. I never use bots, stream farms or artificial inflation of any kind. I've seen what fake streams do to an artist's account and I won't risk that for anyone. Every placement sits on a genuine independently owned playlist with real followers and every playlist is checked in Chartmetric before I pitch. My whole strategy is built to trigger the algorithm and fake streams can't do that. You get a stream target before I start and a full refund if I miss it.
Where should I start?
Run the free Blueprint on your next release. If you want the full system after that, get the course. If your release is a couple of months out, book a call.
How do I get started?
Book a free 30-minute call and I'll tell you where to start. If you'd rather go on your own, grab the free Blueprint.

Book a free call

No sales pressure and no commitment. Just a straight conversation about your music, your goals and whether a campaign makes sense for where you are right now.

Make your next release count

See the services Get the free Blueprint
Jamie crowd surfing at a show